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Envelope-to: maruf.mkt@images-bd.com
Delivery-date: Wed, 19 Nov 2025 10:31:22 -0500
Date: Wed, 19 Nov 2025 15:30:20 +0000
Mime-Version: 1.0
Content-Type: multipart/alternative;
 boundary="bedf228bb4782749f6b692194923a037d67efb99b328b3c2ac34e1007fc7"
Subject: =?UTF-8?q?If_you_think_competitors_=3D_rival_companies,_you=E2=80=99re_wr?=
 =?UTF-8?q?ong!?=
From: Vinay from Upmetrics <vinay@mail.upmetrics.co>
To: maruf.mkt@images-bd.com
Reply-To: Vinay from Upmetrics <team@upmetrics.co>
Message-Id: <20251119153020.335ebcfe42c19f75@cio98268.mail.upmetrics.co>

--bedf228bb4782749f6b692194923a037d67efb99b328b3c2ac34e1007fc7
Content-Transfer-Encoding: quoted-printable
Content-Type: text/plain; charset="utf-8"

[Live Demo] Nov 20th | 10 AM EST | Getting Started w/ Upmetrics | Register =
=E2=86=92 ( https://zoom.us/webinar/register/2817449543276/WN_aQfNyClfQPCny=
kXmLIIvyg?utm_campaign=3DWeekly+Update++%2342%3A+competitor+analysis&utm_co=
ntent=3DWeekly+Update++%2342%3A+competitive+analysis&utm_medium=3Demail_act=
ion&utm_source=3Dcustomer.io )

X ( https://x.com/upmetrics?utm_campaign=3DWeekly+Update++%2342%3A+competit=
or+analysis&utm_content=3DWeekly+Update++%2342%3A+competitive+analysis&utm_=
medium=3Demail_action&utm_source=3Dcustomer.io )
LinkedIn ( https://www.linkedin.com/company/upmetrics-co?utm_campaign=3DWee=
kly+Update++%2342%3A+competitor+analysis&utm_content=3DWeekly+Update++%2342=
%3A+competitive+analysis&utm_medium=3Demail_action&utm_source=3Dcustomer.io=
 )YouTube ( https://www.youtube.com/channel/UCIqPem566dwDNsow3MDtpng?utm_ca=
mpaign=3DWeekly+Update++%2342%3A+competitor+analysis&utm_content=3DWeekly+U=
pdate++%2342%3A+competitive+analysis&utm_medium=3Demail_action&utm_source=
=3Dcustomer.io )

*********
Issue #42
*********

This issue covers a simple but overlooked truth. Competitive analysis is in=
complete if you skip the behaviors and defaults your customer relies on tod=
ay. I=E2=80=99ll show you how I account for this in my own process.

=E2=80=94 Vinay Kevadia, CEO of Upmetrics

If you think competitors =3D rival companies, you=E2=80=99re wrong!

Most people think competition is (just) a set of rival companies.=C2=A0

And that=E2=80=99s not true.=C2=A0

Because the biggest competitor isn=E2=80=99t any other business, it=E2=80=
=99s what your customer is already doing today.=C2=A0

* Sometimes that means using a tool.
* Sometimes that means a hack.
* Sometimes that means doing nothing.
Once you truly understand this, the way you analyze and perceive your compe=
tition changes. And, I=E2=80=99m gonna do that to you today!

=E2=80=8A

----------------------------------------------
How traditional competitive analysis is broken
----------------------------------------------

The traditional competitive analysis approach focuses primarily on direct r=
ivals and their features (offerings).

Often, ignoring the force that quietly stops most buyers from switching: ha=
bits.

*
People stick to the process they know, even if it slows them down.
* They repeat the same workflow because it feels safe.
* They stick to the conventional processes because the cost of changing fee=
ls heavier than the gains they expect.

While popular frameworks like Porter=E2=80=99s five forces consider all the=
 important aspects, including suppliers, substitutes, threats, and power, t=
hey miss the fact that the strongest substitute is often the customer=E2=80=
=99s current routine, not another product.

Take Upmetrics, for example:

We compete with other planning tools ( https://upmetrics.co/blog/ai-busines=
s-plan-generators?utm_campaign=3DWeekly+Update++%2342%3A+competitor+analysi=
s&utm_content=3DWeekly+Update++%2342%3A+competitive+analysis&utm_medium=3De=
mail_action&utm_source=3Dcustomer.io ), yes.

But the real competition is still Word files, Google Docs, PDF templates, a=
nd spreadsheets that founders keep reusing.

Founders know traditional templates ( https://upmetrics.co/compare/business=
-plan-template-vs-upmetrics?utm_campaign=3DWeekly+Update++%2342%3A+competit=
or+analysis&utm_content=3DWeekly+Update++%2342%3A+competitive+analysis&utm_=
medium=3Demail_action&utm_source=3Dcustomer.io ) are labour-intensive and t=
ime-consuming, but they just couldn=E2=80=99t make that shift. They delay a=
dopting better tools.=C2=A0

It is not because alternatives are better. It is because switching feels ex=
pensive in time and attention.

Here=E2=80=99s how we integrate this new layer into our existing competitiv=
e analysis process.

=C2=A0

-----------------------------------------------------
Simplify business planning & analysis w/ Upmetrics AI
-----------------------------------------------------

---------------------------------------------------------------------------=
---------------
A single workspace with AI planning, research support, and ready-made analy=
sis frameworks.
---------------------------------------------------------------------------=
---------------

Try Upmetrics @ $14/mo ( https://upmetrics.co/pricing?utm_campaign=3DWeekly=
+Update++%2342%3A+competitor+analysis&utm_content=3DWeekly+Update++%2342%3A=
+competitive+analysis&utm_medium=3Demail_action&utm_source=3Dcustomer.io )=
=C2=A0

-------------------------------------------------------
The modern (and the right) competitive analysis process
-------------------------------------------------------

The better competitive analysis approach includes three categories.

1) Direct competitors

Products that solve the same job in a similar way.

2) Indirect competitors

Products that solve the same job in a different way.

3) Behavioral competitors

What your audience already does instead of using any product.

This includes templates, manual hacks, =E2=80=9Cask someone on the team,=E2=
=80=9D and the most common one: =E2=80=9Cdo nothing for now.=E2=80=9D

When you add this third layer, the picture changes.

*
You see why adoption is slow, even when your product is solid.
* You see why some prospects keep circling back without converting.
* You see where friction hides.
This method also surfaces gaps in messaging.

If habit is the real competition, the pitch needs to reduce friction rather=
 than show more features.

=C2=A0

-------------------------------------------------------
Need experts to assist you with your plan and analysis?
-------------------------------------------------------

---------------------------------------------------------------------------=
----------
Our team handles the structure, research, and analysis so you can focus on =
execution.
---------------------------------------------------------------------------=
----------

Schedule Your Free Consultation ( https://calendly.com/upmetrics-co/busines=
s-plan-consulting?utm_campaign=3DWeekly+Update++%2342%3A+competitor+analysi=
s&utm_content=3DWeekly+Update++%2342%3A+competitive+analysis&utm_medium=3De=
mail_action&utm_source=3Dcustomer.io )=C2=A0

----------------------------------------------
How this shift improves your plan and strategy
----------------------------------------------

--------------------
1) You gain clarity.
--------------------

Once you understand who's your real competition, you stop chasing competito=
rs and their strategies, and start fixing switching barriers.

-------------------------
2) Investors notice this.
-------------------------

They want founders who understand the market with sharp precision.

When you acknowledge behavioral competition, you prove you understand adopt=
ion, not just product.

It signals that your plan is grounded in reality instead of theory.

------------------------------------
3) It also simplifies strategy work.
------------------------------------

If spreadsheets are the real rival, build faster onboarding.
If inertia is the rival, build quick wins that show value within minutes.
If habits are the rival, design workflows that feel familiar instead of for=
eign.

Better reasoning leads to better planning.
Better planning leads to better decisions.

---------------
The bottom line
---------------

Competition is not only rival companies. It is users=E2=80=99 behaviors, ha=
bits, and the comfort of staying the same.

If you update your competitive analysis to reflect this, your strategy beco=
mes more truthful and your decisions sharper.

If you want structured ways to map direct, indirect, and behavioral competi=
tors for your business, use Upmetrics AI ( https://upmetrics.co/cta/ai-busi=
ness-plan-generator?utm_campaign=3DWeekly+Update++%2342%3A+competitor+analy=
sis&utm_content=3DWeekly+Update++%2342%3A+competitive+analysis&utm_medium=
=3Demail_action&utm_source=3Dcustomer.io ) to simplify it for you!

Until the next time,

Happy business planning :)

Vinay Kevadiya

Founder & CEO

Upmetrics.co ( https://upmetrics.co?utm_campaign=3DWeekly+Update++%2342%3A+=
competitor+analysis&utm_content=3DWeekly+Update++%2342%3A+competitive+analy=
sis&utm_medium=3Demail_action&utm_source=3Dcustomer.io ) | LinkedIn ( https=
://www.linkedin.com/in/vinaykevadia/?utm_campaign=3DWeekly+Update++%2342%3A=
+competitor+analysis&utm_content=3DWeekly+Update++%2342%3A+competitive+anal=
ysis&utm_medium=3Demail_action&utm_source=3Dcustomer.io ) | Schedule a Meet=
ing ( https://cal.id/vinayk?utm_campaign=3DWeekly+Update++%2342%3A+competit=
or+analysis&utm_content=3DWeekly+Update++%2342%3A+competitive+analysis&utm_=
medium=3Demail_action&utm_source=3Dcustomer.io )

Upmetrics Logo ( https://upmetrics.co?utm_campaign=3DWeekly+Update++%2342%3=
A+competitor+analysis&utm_content=3DWeekly+Update++%2342%3A+competitive+ana=
lysis&utm_medium=3Demail_action&utm_source=3Dcustomer.io )

=C2=A0

Twitter ( https://twitter.com/upmetrics?utm_campaign=3DWeekly+Update++%2342=
%3A+competitor+analysis&utm_content=3DWeekly+Update++%2342%3A+competitive+a=
nalysis&utm_medium=3Demail_action&utm_source=3Dcustomer.io )
Facebook ( https://facebook.com/upmetrics?utm_campaign=3DWeekly+Update++%23=
42%3A+competitor+analysis&utm_content=3DWeekly+Update++%2342%3A+competitive=
+analysis&utm_medium=3Demail_action&utm_source=3Dcustomer.io )
LinkedIn ( https://www.linkedin.com/company/upmetrics-co?utm_campaign=3DWee=
kly+Update++%2342%3A+competitor+analysis&utm_content=3DWeekly+Update++%2342=
%3A+competitive+analysis&utm_medium=3Demail_action&utm_source=3Dcustomer.io=
 )
Instagram ( https://www.instagram.com/upmetrics.co/?utm_campaign=3DWeekly+U=
pdate++%2342%3A+competitor+analysis&utm_content=3DWeekly+Update++%2342%3A+c=
ompetitive+analysis&utm_medium=3Demail_action&utm_source=3Dcustomer.io )

Don't want to receive any more emails? You can unsubscribe here ( https://t=
rack.customer.io/unsubscribe/dgSAoAkDANvsEdrsEQGanLzTVABteSwm6jGWII4=3D ).

Copyright =C2=A9 2025 Upmetrics Inc. - 1301 N Broadway STE 32302 Los Angele=
s, CA 90012
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=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen=
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body><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-table-ls=
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n:ltr;font-family:Verdana,Geneva,sans-serif;font-size:16px;font-weight:400;=
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<span style=3D"word-break: break-word; color: #ffffff;"><a href=3D"https://=
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LinkedIn" style=3D"display:block;height:auto;border:0"/></a></td><td style=
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ht=3D"auto" alt=3D"YouTube" title=3D"YouTube" style=3D"display:block;height=
:auto;border:0"/></a></td></tr></tbody></table></div></td></tr></tbody></ta=
ble></td></tr></tbody></table></td></tr></tbody></table><table class=3D"row=
 row-3" align=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-r=
space:0"><tbody><tr><td><table class=3D"row-content stack" align=3D"center"=
 border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" sty=
le=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:#f4f9ff;border=
-radius:0;color:#000;width:700px;margin:0 auto" width=3D"700"><tbody><tr><t=
d class=3D"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-=
table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-t=
op:5px;vertical-align:top"><table class=3D"image_block block-1" width=3D"10=
0%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad=
" style=3D"width:100%;padding-right:0;padding-left:0"><div class=3D"alignme=
nt" align=3D"center"><div class=3D"fullWidth" style=3D"max-width:700px"><im=
g src=3D"https://userimg-assets.customeriomail.com/images/client-env-151552=
/1761728929191_planning-pulse-by-upmetrics%20(1)_01K8QKM7NJSSYY5K6BHZDAD9BD=
=2Epng" style=3D"display:block;height:a=
uto;border:0;width:100%" width=3D"700"=
 alt=3D"" title=3D"" height=3D"auto"/></div></div>
</td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></tab=
le><table class=3D"row row-4" align=3D"center" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class=3D"row-content s=
tack" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" rol=
e=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;backgroun=
d-color:#f4f9ff;border-radius:0;color:#000;width:700px;margin:0 auto" width=
=3D"700">
<tbody><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-table-=
lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:=
10px;padding-right:10px;padding-top:10px;vertical-align:top"><table class=
=3D"heading_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" ce=
llspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table=
-rspace:0"><tbody><tr><td class=3D"pad" style=3D"padding-bottom:15px;paddin=
g-left:5px;padding-right:10px;padding-top:20px;text-align:center;width:100%=
"><h1 style=3D"margin:0;color:#555;direction:ltr;font-family:Verdana,Geneva=
,sans-serif;font-size:19px;font-weight:700;letter-spacing:normal;line-heigh=
t:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:23px=
"><span class=3D"tinyMce-placeholder" style=3D"word-break: break-word;">Iss=
ue #42<br/></span></h1></td></tr></tbody></table><table class=3D"paragraph_=
block block-2" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D=
"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;wo=
rd-break:break-word"><tbody><tr><td class=3D"pad" style=3D"padding-bottom:1=
0px;padding-left:5px;padding-right:10px"><div style=3D"color:#555;direction=
:ltr;font-family:Verdana,Geneva,sans-serif;font-size:15px;font-weight:400;l=
etter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:23px"><=
p style=3D"margin:0;margin-bottom:22px">
This issue covers a simple but overlooked truth. Competitive analysis is in=
complete if you skip the behaviors and defaults your customer relies on tod=
ay. I=E2=80=99ll show you how I account for this in my own process.</p><p s=
tyle=3D"margin:0"><em style=3D"background-color: transparent;">=E2=80=94 Vi=
nay Kevadia, </em><span style=3D"word-break: break-word; background-color: =
transparent;">CEO of Upmetrics</span></p></div></td></tr></tbody></table></=
td></tr></tbody></table></td></tr></tbody></table><table class=3D"row row-5=
" align=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacin=
g=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:=
0"><tbody><tr><td><table class=3D"row-content stack" align=3D"center" borde=
r=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"=
mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-bottom:1=
px solid #c3d0ea;border-left:1px solid #c3d0ea;border-radius:11px;border-ri=
ght:1px solid #c3d0ea;border-top:1px solid #c3d0ea;color:#000;width:700px;m=
argin:0 auto" width=3D"700"><tbody><tr><td class=3D"column column-1" width=
=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-weight:400;te=
xt-align:left;padding-bottom:5px;padding-left:30px;padding-right:30px;paddi=
ng-top:20px;vertical-align:top"><table class=3D"paragraph_block block-1" wi=
dth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"prese=
ntation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-wo=
rd"><tbody><tr><td class=3D"pad" style=3D"padding-bottom:10px;padding-left:=
5px;padding-right:10px;padding-top:15px"><div style=3D"color:#000;direction=
:ltr;font-family:Verdana,Geneva,sans-serif;font-size:19px;font-weight:400;l=
etter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:29px"><=
p style=3D"margin:0">
If you think competitors =3D rival companies, you=E2=80=99re wrong!</p></di=
v></td></tr></tbody></table><table class=3D"paragraph_block block-2" width=
=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presenta=
tion" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"=
><tbody><tr><td class=3D"pad" style=3D"padding-bottom:10px;padding-left:5px=
;padding-right:10px;padding-top:15px"><div style=3D"color:#000;direction:lt=
r;font-family:Verdana,Geneva,sans-serif;font-size:15px;font-weight:400;lett=
er-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:23px"><p s=
tyle=3D"margin:0;margin-bottom:22px">Most people think competition is (just=
) a set of rival companies.=C2=A0</p><p style=3D"margin:0;margin-bottom:22p=
x">And that=E2=80=99s not true.=C2=A0</p><p style=3D"margin:0">Because the =
biggest competitor isn=E2=80=99t any other business, it=E2=80=99s what your=
 customer is already doing today.=C2=A0</p></div>
</td></tr></tbody></table><table class=3D"list_block block-3" width=3D"100%=
" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" st=
yle=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word;color:#0=
00;direction:ltr;font-family:Verdana,Geneva,sans-serif;font-size:15px;font-=
weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height=
-alt:23px"><tbody><tr><td class=3D"pad" style=3D"padding-bottom:10px;paddin=
g-left:20px;padding-right:10px;padding-top:10px"><div style=3D"margin-left:=
-20px"><ul start=3D"1" style=3D"margin-top:0;margin-bottom:0;list-style-typ=
e:revert"><li aria-level=3D"1" style=3D"Margin:0">Sometimes that means usin=
g a tool.</li><li aria-level=3D"1" style=3D"Margin:0">Sometimes that means =
a hack.</li><li aria-level=3D"1" style=3D"Margin:0">Sometimes that means do=
ing nothing.</li></ul></div></td></tr></tbody></table><table class=3D"parag=
raph_block block-4" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace=
:0;word-break:break-word"><tbody><tr><td class=3D"pad" style=3D"padding-bot=
tom:10px;padding-left:5px;padding-right:10px;padding-top:15px"><div style=
=3D"color:#000;direction:ltr;font-family:Verdana,Geneva,sans-serif;font-siz=
e:15px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso=
-line-height-alt:23px"><p style=3D"margin:0">Once you truly understand this=
, the way you analyze and perceive your competition changes. And, I=E2=80=
=99m gonna do that to you today!
</p></div></td></tr></tbody></table><table class=3D"divider_block block-5" =
width=3D"100%" border=3D"0" cellpadding=3D"10" cellspacing=3D"0" role=3D"pr=
esentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td =
class=3D"pad"><div class=3D"alignment" align=3D"center"><table border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" width=3D"100%" s=
tyle=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"divi=
der_inner" style=3D"font-size:1px;line-height:1px;border-top:1px solid #bbb=
">
<span style=3D"word-break: break-word;">=E2=80=8A</span></td></tr></tbody><=
/table></div></td></tr></tbody></table><table class=3D"heading_block block-=
6" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"=
presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><t=
d class=3D"pad" style=3D"padding-bottom:10px;padding-left:5px;padding-right=
:10px;padding-top:20px;text-align:center;width:100%"><h2 style=3D"margin:0;=
color:#555;direction:ltr;font-family:Verdana,Geneva,sans-serif;font-size:19=
px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;ma=
rgin-top:0;margin-bottom:0;mso-line-height-alt:23px"><strong><span class=3D=
"tinyMce-placeholder" style=3D"word-break: break-word;">How traditional com=
petitive analysis is broken</span></strong></h2></td></tr></tbody></table><=
table class=3D"paragraph_block block-7" width=3D"100%" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspac=
e:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class=3D"pad" =
style=3D"padding-bottom:10px;padding-left:5px;padding-right:10px;padding-to=
p:15px"><div style=3D"color:#000;direction:ltr;font-family:Verdana,Geneva,s=
ans-serif;font-size:15px;font-weight:400;letter-spacing:0;line-height:1.5;t=
ext-align:left;mso-line-height-alt:23px"><p style=3D"margin:0;margin-bottom=
:22px">
The traditional competitive analysis approach focuses primarily on direct r=
ivals and their features (offerings).</p><p style=3D"margin:0">Often, ignor=
ing the force that quietly stops most buyers from switching: habits.</p></d=
iv></td></tr></tbody></table><table class=3D"list_block block-8" width=3D"1=
00%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation"=
 style=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word;color=
:#000;direction:ltr;font-family:Verdana,Geneva,sans-serif;font-size:15px;fo=
nt-weight:400;letter-spacing:0;line-height:1.8;text-align:left;mso-line-hei=
ght-alt:27px"><tbody><tr><td class=3D"pad" style=3D"padding-bottom:10px;pad=
ding-left:20px;padding-right:10px;padding-top:10px"><div style=3D"margin-le=
ft:-20px"><ul start=3D"1" style=3D"margin-top:0;margin-bottom:0;list-style-=
type:revert"><li aria-level=3D"1" style=3D"Margin:0">
People stick to the process they know, even if it slows them down.</li><li =
aria-level=3D"1" style=3D"Margin:0">They repeat the same workflow because i=
t feels safe.</li><li aria-level=3D"1" style=3D"Margin:0">They stick to the=
 conventional processes because the cost of changing feels heavier than the=
 gains they expect.</li></ul></div></td></tr></tbody></table><table class=
=3D"paragraph_block block-9" width=3D"100%" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-tab=
le-rspace:0;word-break:break-word"><tbody><tr><td class=3D"pad" style=3D"pa=
dding-bottom:10px;padding-left:5px;padding-right:10px;padding-top:10px"><di=
v style=3D"color:#000;direction:ltr;font-family:Verdana,Geneva,sans-serif;f=
ont-size:15px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:l=
eft;mso-line-height-alt:23px"><p style=3D"margin:0;margin-bottom:22px">
While popular frameworks like Porter=E2=80=99s five forces consider all the=
 important aspects, including suppliers, substitutes, threats, and power, t=
hey miss the fact that the strongest substitute is often the customer=E2=80=
=99s current routine, not another product.</p><p style=3D"margin:0;margin-b=
ottom:22px"><strong>Take Upmetrics, for example:</strong></p><p style=3D"ma=
rgin:0;margin-bottom:22px">
We compete with <a href=3D"https://etrack.mail.upmetrics.co/e/c/eyJlbWFpbF9=
pZCI6ImRnU0FvQWtEQU52c0VkcnNFUUdhbkx6VFZBQnRlU3dtNmpHV0lJND0iLCJocmVmIjoiaH=
R0cHM6Ly91cG1ldHJpY3MuY28vYmxvZy9haS1idXNpbmVzcy1wbGFuLWdlbmVyYXRvcnM_dXRtX=
2NhbXBhaWduPVdlZWtseStVcGRhdGUrKyUyMzQyJTNBK2NvbXBldGl0b3IrYW5hbHlzaXNcdTAw=
MjZ1dG1fY29udGVudD1XZWVrbHkrVXBkYXRlKyslMjM0MiUzQStjb21wZXRpdGl2ZSthbmFseXN=
pc1x1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci=
5pbyIsImludGVybmFsIjoiODBhMDA5MDlhYWFmMDFkYmVjMTEiLCJsaW5rX2lkIjoxNTI4fQ/72=
167e7dbc52ec4e882c031cff570b51c508f98c357dd4a03fdd8d7190c62c86" target=3D"_=
blank" class=3D"" style=3D"text-decoration: underline; color: #1155cc;" rel=
=3D"noopener">other planning tools</a>, yes.</p><p style=3D"margin:0;margin=
-bottom:22px">But the real competition is still Word files, Google Docs, PD=
F templates, and spreadsheets that founders keep reusing.</p><p style=3D"ma=
rgin:0;margin-bottom:22px">
Founders know <a href=3D"https://etrack.mail.upmetrics.co/e/c/eyJlbWFpbF9pZ=
CI6ImRnU0FvQWtEQU52c0VkcnNFUUdhbkx6VFZBQnRlU3dtNmpHV0lJND0iLCJocmVmIjoiaHR0=
cHM6Ly91cG1ldHJpY3MuY28vY29tcGFyZS9idXNpbmVzcy1wbGFuLXRlbXBsYXRlLXZzLXVwbWV=
0cmljcz91dG1fY2FtcGFpZ249V2Vla2x5K1VwZGF0ZSsrJTIzNDIlM0ErY29tcGV0aXRvcithbm=
FseXNpc1x1MDAyNnV0bV9jb250ZW50PVdlZWtseStVcGRhdGUrKyUyMzQyJTNBK2NvbXBldGl0a=
XZlK2FuYWx5c2lzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNl=
PWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiI4MGEwMDkwOWFhYWYwMWRiZWMxMSIsImxpbmtfaWQ=
iOjEzNzh9/09cbc31a6531ff5364c2049f02475550b40d3013b307e846afd56b4acb362f4b"=
 target=3D"_blank" class=3D"" style=3D"text-decoration: underline; color: #=
1155cc;" rel=3D"noopener">traditional templates</a> are labour-intensive an=
d time-consuming, but they just couldn=E2=80=99t make that shift. They dela=
y adopting better tools.=C2=A0</p><p style=3D"margin:0;margin-bottom:22px">=
It is not because alternatives are better. It is because switching feels ex=
pensive in time and attention.</p><p style=3D"margin:0">
Here=E2=80=99s how we integrate this new layer into our existing competitiv=
e analysis process.</p></div></td></tr></tbody></table></td></tr></tbody></=
table></td></tr></tbody></table><table class=3D"row row-6" align=3D"center"=
 width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"pr=
esentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td>=
<table class=3D"row-content stack" align=3D"center" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0=
;mso-table-rspace:0;background-color:#f4f9ff;border-radius:0;color:#000;wid=
th:700px;margin:0 auto" width=3D"700"><tbody><tr><td class=3D"column column=
-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-weig=
ht:400;text-align:left;vertical-align:top"><table class=3D"paragraph_block =
block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" ro=
le=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-bre=
ak:break-word"><tbody><tr><td class=3D"pad"><div style=3D"color:#000;direct=
ion:ltr;font-family:Verdana,Geneva,sans-serif;font-size:14px;font-weight:40=
0;letter-spacing:0;line-height:1.2;text-align:left;mso-line-height-alt:17px=
">=C2=A0</div></td></tr></tbody></table></td></tr></tbody></table></td></tr=
></tbody></table><table class=3D"row row-7" align=3D"center" width=3D"100%"=
 border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" sty=
le=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class=3D=
"row-content stack" align=3D"center" border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspa=
ce:0;background-color:#fff7e9;border-bottom:2px solid #c3c3c3;border-left:2=
px solid #c3c3c3;border-radius:15px;border-right:2px solid #c3c3c3;border-t=
op:2px solid #c3c3c3;color:#000;width:700px;margin:0 auto" width=3D"700"><t=
body><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-table-ls=
pace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5p=
x;padding-left:25px;padding-right:25px;padding-top:25px;vertical-align:top"=
><table class=3D"heading_block block-1" width=3D"100%" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspac=
e:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"padding-botto=
m:10px;text-align:center;width:100%"><h2 style=3D"margin:0;color:#555;direc=
tion:ltr;font-family:Verdana,Geneva,sans-serif;font-size:19px;font-weight:4=
00;letter-spacing:normal;line-height:1.5;text-align:center;margin-top:0;mar=
gin-bottom:0;mso-line-height-alt:29px"><span class=3D"tinyMce-placeholder" =
style=3D"word-break: break-word;"><strong>Simplify business planning &amp; =
analysis w/ Upmetrics AI</strong><br/></span></h2></td></tr></tbody></table=
><table class=3D"heading_block block-2" width=3D"100%" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspac=
e:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"padding-botto=
m:15px;text-align:center;width:100%"><h2 style=3D"margin:0;color:#555;direc=
tion:ltr;font-family:Verdana,Geneva,sans-serif;font-size:18px;font-weight:4=
00;letter-spacing:normal;line-height:1.5;text-align:center;margin-top:0;mar=
gin-bottom:0;mso-line-height-alt:27px">
<span class=3D"tinyMce-placeholder" style=3D"word-break: break-word;">A sin=
gle workspace with AI planning, research support, and ready-made analysis f=
rameworks.</span></h2></td></tr></tbody></table><table class=3D"button_bloc=
k block-3" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbod=
y><tr><td class=3D"pad" style=3D"padding-bottom:15px;padding-right:10px;pad=
ding-top:5px;text-align:center"><div class=3D"alignment" align=3D"center">
<a href=3D"https://etrack.mail.upmetrics.co/e/c/eyJlbWFpbF9pZCI6ImRnU0FvQWt=
EQU52c0VkcnNFUUdhbkx6VFZBQnRlU3dtNmpHV0lJND0iLCJocmVmIjoiaHR0cHM6Ly91cG1ldH=
JpY3MuY28vcHJpY2luZz91dG1fY2FtcGFpZ249V2Vla2x5K1VwZGF0ZSsrJTIzNDIlM0ErY29tc=
GV0aXRvcithbmFseXNpc1x1MDAyNnV0bV9jb250ZW50PVdlZWtseStVcGRhdGUrKyUyMzQyJTNB=
K2NvbXBldGl0aXZlK2FuYWx5c2lzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ=
1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiI4MGEwMDkwOWFhYWYwMWRiZWMxMS=
IsImxpbmtfaWQiOjIzfQ/abffca8097d4ce5e8fa82bd7ed93665eee55fecced0275ce49c901=
03b8539e93" target=3D"_blank" style=3D"color:#ffffff;text-decoration:none;"=
>
<span class=3D"button" style=3D"background-color: #fe8848; mso-shading: tra=
nsparent; border-bottom: 0px solid transparent; border-left: 0px solid tran=
sparent; border-radius: 4px; border-right: 0px solid transparent; border-to=
p: 0px solid transparent; color: #ffffff; display: inline-block; font-famil=
y: Verdana, Geneva, sans-serif; font-size: 14px; font-weight: 400; mso-bord=
er-alt: none; padding-bottom: 5px; padding-top: 5px; padding-left: 20px; pa=
dding-right: 20px; text-align: center; width: auto; word-break: keep-all; l=
etter-spacing: normal;"><span style=3D"word-break: break-word;"><strong>Try=
 Upmetrics <span id=3D"80575a12-9974-473f-b442-cd8635eee792" style=3D"word-=
break: break-word; line-height: 28px;" data-mce-style=3D"">@ $14/mo</span><=
/strong></span></span>
</a></div></td>=
</tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><t=
able class=3D"row row-8" align=3D"center" width=3D"100%" border=3D"0" cellp=
adding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lsp=
ace:0;mso-table-rspace:0"><tbody><tr><td><table class=3D"row-content stack"=
 align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"=
presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;background-col=
or:#f4f9ff;border-radius:0;color:#000;width:700px;margin:0 auto" width=3D"7=
00"><tbody><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-ta=
ble-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-al=
ign:top"><table class=3D"paragraph_block block-1" width=3D"100%" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-t=
able-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td clas=
s=3D"pad"><div style=3D"color:#000;direction:ltr;font-family:Verdana,Geneva=
,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.2=
;text-align:left;mso-line-height-alt:17px">=C2=A0</div></td></tr></tbody></=
table></td></tr></tbody></table></td></tr></tbody></table><table class=3D"r=
ow row-9" align=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" ce=
llspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table=
-rspace:0"><tbody><tr><td><table class=3D"row-content stack" align=3D"cente=
r" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" s=
tyle=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-=
bottom:1px solid #c3d0ea;border-left:1px solid #c3d0ea;border-radius:11px;b=
order-right:1px solid #c3d0ea;border-top:1px solid #c3d0ea;color:#000;width=
:700px;margin:0 auto" width=3D"700"><tbody><tr><td class=3D"column column-1=
" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-weight=
:400;text-align:left;padding-bottom:10px;padding-left:30px;padding-right:30=
px;padding-top:10px;vertical-align:top"><table class=3D"heading_block block=
-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D=
"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><=
td class=3D"pad" style=3D"padding-bottom:10px;padding-left:5px;padding-righ=
t:10px;padding-top:20px;text-align:center;width:100%"><h2 style=3D"margin:0=
;color:#555;direction:ltr;font-family:Verdana,Geneva,sans-serif;font-size:1=
9px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;m=
argin-top:0;margin-bottom:0;mso-line-height-alt:23px"><strong><span class=
=3D"tinyMce-placeholder" style=3D"word-break: break-word;">The modern (and =
the right) competitive analysis process</span></strong></h2></td></tr></tbo=
dy></table><table class=3D"paragraph_block block-2" width=3D"100%" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m=
so-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td =
class=3D"pad" style=3D"padding-bottom:10px;padding-left:5px;padding-right:1=
0px;padding-top:15px"><div style=3D"color:#000;direction:ltr;font-family:Ve=
rdana,Geneva,sans-serif;font-size:15px;font-weight:400;letter-spacing:0;lin=
e-height:1.5;text-align:left;mso-line-height-alt:23px"><p style=3D"margin:0=
;margin-bottom:22px">The better competitive analysis approach includes thre=
e categories.</p><p style=3D"margin:0;margin-bottom:22px"><strong>1) Direct=
 competitors</strong></p><p style=3D"margin:0;margin-bottom:22px">Products =
that solve the same job in a similar way.</p><p style=3D"margin:0;margin-bo=
ttom:22px"><strong>2) Indirect competitors</strong></p><p style=3D"margin:0=
;margin-bottom:22px">Products that solve the same job in a different way.</=
p><p style=3D"margin:0;margin-bottom:22px"><strong>3) Behavioral competitor=
s</strong></p><p style=3D"margin:0;margin-bottom:22px">
What your audience already does instead of using any product.</p><p style=
=3D"margin:0;margin-bottom:22px">This includes templates, manual hacks, =E2=
=80=9Cask someone on the team,=E2=80=9D and the most common one: =E2=80=9Cd=
o nothing for now.=E2=80=9D</p><p style=3D"margin:0">When you add this thir=
d layer, the picture changes.</p></div></td></tr></tbody></table><table cla=
ss=3D"list_block block-3" width=3D"100%" border=3D"0" cellpadding=3D"0" cel=
lspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-=
rspace:0;word-break:break-word;color:#000;direction:ltr;font-family:Verdana=
,Geneva,sans-serif;font-size:15px;font-weight:400;letter-spacing:0;line-hei=
ght:1.5;text-align:left;mso-line-height-alt:23px"><tbody><tr><td class=3D"p=
ad" style=3D"padding-bottom:10px;padding-left:20px;padding-right:10px;paddi=
ng-top:10px"><div style=3D"margin-left:-20px"><ul start=3D"1" style=3D"marg=
in-top:0;margin-bottom:0;list-style-type:revert"><li aria-level=3D"1" style=
=3D"Margin:0">
You see why adoption is slow, even when your product is solid.</li><li aria=
-level=3D"1" style=3D"Margin:0">You see why some prospects keep circling ba=
ck without converting.</li><li aria-level=3D"1" style=3D"Margin:0">You see =
where friction hides.</li></ul></div></td></tr></tbody></table><table class=
=3D"paragraph_block block-4" width=3D"100%" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-tab=
le-rspace:0;word-break:break-word"><tbody><tr><td class=3D"pad" style=3D"pa=
dding-bottom:10px;padding-left:5px;padding-right:10px;padding-top:15px"><di=
v style=3D"color:#000;direction:ltr;font-family:Verdana,Geneva,sans-serif;f=
ont-size:15px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:l=
eft;mso-line-height-alt:23px"><p style=3D"margin:0;margin-bottom:22px">This=
 method also surfaces gaps in messaging.</p><p style=3D"margin:0">If habit =
is the real competition, the pitch needs to reduce friction rather than sho=
w more features.</p></div></td></tr></tbody></table>
</td></tr></tbody></table></td></tr></tbody></table><table class=3D"row row=
-10" align=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspa=
ce:0"><tbody><tr><td><table class=3D"row-content stack" align=3D"center" bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=
=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:#f4f9ff;border-r=
adius:0;color:#000;width:700px;margin:0 auto" width=3D"700"><tbody><tr><td =
class=3D"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-ta=
ble-rspace:0;font-weight:400;text-align:left;vertical-align:top"><table cla=
ss=3D"paragraph_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-t=
able-rspace:0;word-break:break-word"><tbody><tr><td class=3D"pad"><div styl=
e=3D"color:#000;direction:ltr;font-family:Verdana,Geneva,sans-serif;font-si=
ze:14px;font-weight:400;letter-spacing:0;line-height:1.2;text-align:left;ms=
o-line-height-alt:17px">=C2=A0</div></td></tr></tbody></table></td></tr></t=
body></table></td></tr></tbody></table><table class=3D"row row-11" align=3D=
"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" ro=
le=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody>=
<tr><td><table class=3D"row-content stack" align=3D"center" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
lspace:0;mso-table-rspace:0;background-color:#15c;border-bottom:2px solid #=
15c;border-left:2px solid #15c;border-radius:15px;border-right:2px solid #1=
5c;border-top:2px solid #15c;color:#000;width:700px;margin:0 auto" width=3D=
"700"><tbody><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-=
table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-b=
ottom:5px;padding-left:25px;padding-right:25px;padding-top:25px;vertical-al=
ign:top"><table class=3D"heading_block block-1" width=3D"100%" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tab=
le-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"paddi=
ng-bottom:10px;text-align:center;width:100%"><h2 style=3D"margin:0;color:#f=
ff;direction:ltr;font-family:Verdana,Geneva,sans-serif;font-size:20px;font-=
weight:400;letter-spacing:normal;line-height:1.5;text-align:center;margin-t=
op:0;margin-bottom:0;mso-line-height-alt:30px"><span class=3D"tinyMce-place=
holder" style=3D"word-break: break-word;"><strong>Need experts to assist yo=
u with your plan and analysis?</strong><br/></span></h2></td></tr></tbody><=
/table><table class=3D"heading_block block-2" width=3D"100%" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table=
-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"padding=
-bottom:15px;text-align:center;width:100%"><h2 style=3D"margin:0;color:#fff=
;direction:ltr;font-family:Verdana,Geneva,sans-serif;font-size:18px;font-we=
ight:400;letter-spacing:normal;line-height:1.5;text-align:center;margin-top=
:0;margin-bottom:0;mso-line-height-alt:27px">Our team handles the structure=
, research, and analysis so you can focus on execution.</h2></td></tr></tbo=
dy></table><table class=3D"button_block block-3" width=3D"100%" border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-ta=
ble-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"padd=
ing-bottom:15px;padding-right:10px;padding-top:5px;text-align:center"><div =
class=3D"alignment" align=3D"center"><a href=3D"https://etrack.mail.upmetri=
cs.co/e/c/eyJlbWFpbF9pZCI6ImRnU0FvQWtEQU52c0VkcnNFUUdhbkx6VFZBQnRlU3dtNmpHV=
0lJND0iLCJocmVmIjoiaHR0cHM6Ly9jYWxlbmRseS5jb20vdXBtZXRyaWNzLWNvL2J1c2luZXNz=
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tcGV0aXRvcithbmFseXNpc1x1MDAyNnV0bV9jb250ZW50PVdlZWtseStVcGRhdGUrKyUyMzQyJT=
NBK2NvbXBldGl0aXZlK2FuYWx5c2lzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwM=
jZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiI4MGEwMDkwOWFhYWYwMWRiZWMx=
MSIsImxpbmtfaWQiOjEzMzd9/693b44d964bcc326ad2e40f8c953abef512020845609451f80=
825a895ef93f2f" target=3D"_blank" style=3D"color:#ffffff;text-decoration:no=
ne;">
<span class=3D"button" style=3D"background-color: #fe8848; mso-shading: tra=
nsparent; border-bottom: 0px solid transparent; border-left: 0px solid tran=
sparent; border-radius: 4px; border-right: 0px solid transparent; border-to=
p: 0px solid transparent; color: #ffffff; display: inline-block; font-famil=
y: Verdana, Geneva, sans-serif; font-size: 14px; font-weight: 400; mso-bord=
er-alt: none; padding-bottom: 5px; padding-top: 5px; padding-left: 20px; pa=
dding-right: 20px; text-align: center; width: auto; word-break: keep-all; l=
etter-spacing: normal;"><span style=3D"word-break: break-word; line-height:=
 28px;"><strong>Schedule Your Free Consultation</strong></span></span>
</a></div></td>=
</tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><t=
able class=3D"row row-12" align=3D"center" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-ls=
pace:0;mso-table-rspace:0"><tbody><tr><td><table class=3D"row-content stack=
" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D=
"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;background-co=
lor:#f4f9ff;border-radius:0;color:#000;width:700px;margin:0 auto" width=3D"=
700"><tbody><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-t=
able-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-a=
lign:top"><table class=3D"paragraph_block block-1" width=3D"100%" border=3D=
"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-=
table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td cla=
ss=3D"pad"><div style=3D"color:#000;direction:ltr;font-family:Verdana,Genev=
a,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.=
2;text-align:left;mso-line-height-alt:17px">=C2=A0</div></td></tr></tbody><=
/table></td></tr></tbody></table></td></tr></tbody></table><table class=3D"=
row row-13" align=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-tab=
le-rspace:0"><tbody><tr><td><table class=3D"row-content stack" align=3D"cen=
ter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation"=
 style=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;borde=
r-bottom:1px solid #cad9f6;border-left:1px solid #cad9f6;border-radius:11px=
;border-right:1px solid #cad9f6;border-top:1px solid #cad9f6;color:#000;wid=
th:700px;margin:0 auto" width=3D"700"><tbody><tr><td class=3D"column column=
-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-weig=
ht:400;text-align:left;padding-bottom:20px;padding-left:30px;padding-right:=
30px;padding-top:5px;vertical-align:top"><table class=3D"heading_block bloc=
k-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=
=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><t=
r><td class=3D"pad" style=3D"padding-bottom:20px;padding-left:5px;padding-r=
ight:10px;padding-top:20px;text-align:center;width:100%"><h2 style=3D"margi=
n:0;color:#555;direction:ltr;font-family:Verdana,Geneva,sans-serif;font-siz=
e:19px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:lef=
t;margin-top:0;margin-bottom:0;mso-line-height-alt:23px"><strong><span clas=
s=3D"tinyMce-placeholder" style=3D"word-break: break-word;">How this shift =
improves your plan and strategy</span></strong></h2></td></tr></tbody></tab=
le><table class=3D"heading_block block-2" width=3D"100%" border=3D"0" cellp=
adding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lsp=
ace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"padding-bot=
tom:10px;padding-left:5px;padding-right:10px;padding-top:20px;text-align:ce=
nter;width:100%"><h2 style=3D"margin:0;color:#555;direction:ltr;font-family=
:Verdana,Geneva,sans-serif;font-size:18px;font-weight:400;letter-spacing:no=
rmal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-=
height-alt:22px"><strong>1) You gain clarity. =C2=A0</strong></h2></td></tr=
></tbody></table><table class=3D"paragraph_block block-3" width=3D"100%" bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=
=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr=
><td class=3D"pad" style=3D"padding-bottom:10px;padding-left:5px;padding-ri=
ght:10px;padding-top:10px"><div style=3D"color:#000;direction:ltr;font-fami=
ly:Verdana,Geneva,sans-serif;font-size:15px;font-weight:400;letter-spacing:=
0;line-height:1.5;text-align:left;mso-line-height-alt:23px"><p style=3D"mar=
gin:0">
Once you understand who&#39;s your real competition, you stop chasing compe=
titors and their strategies, and start fixing switching barriers.</p></div>=
</td></tr></tbody></table><table class=3D"heading_block block-4" width=3D"1=
00%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation"=
 style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pa=
d" style=3D"padding-bottom:10px;padding-left:5px;padding-right:10px;padding=
-top:20px;text-align:center;width:100%"><h2 style=3D"margin:0;color:#555;di=
rection:ltr;font-family:Verdana,Geneva,sans-serif;font-size:18px;font-weigh=
t:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;ma=
rgin-bottom:0;mso-line-height-alt:22px"><span class=3D"tinyMce-placeholder"=
 style=3D"word-break: break-word;"><strong>2) Investors notice this.</stron=
g><br/></span></h2></td></tr></tbody></table><table class=3D"paragraph_bloc=
k block-5" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-b=
reak:break-word"><tbody><tr><td class=3D"pad" style=3D"padding-bottom:10px;=
padding-left:5px;padding-right:10px;padding-top:10px"><div style=3D"color:#=
000;direction:ltr;font-family:Verdana,Geneva,sans-serif;font-size:15px;font=
-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-heigh=
t-alt:23px"><p style=3D"margin:0;margin-bottom:22px">They want founders who=
 understand the market with sharp precision.</p><p style=3D"margin:0;margin=
-bottom:22px">
When you acknowledge behavioral competition, you prove you understand adopt=
ion, not just product.</p><p style=3D"margin:0">It signals that your plan i=
s grounded in reality instead of theory.</p></div></td></tr></tbody></table=
><table class=3D"heading_block block-6" width=3D"100%" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspac=
e:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"padding-botto=
m:10px;padding-left:5px;padding-right:10px;padding-top:20px;text-align:cent=
er;width:100%"><h2 style=3D"margin:0;color:#555;direction:ltr;font-family:V=
erdana,Geneva,sans-serif;font-size:18px;font-weight:400;letter-spacing:norm=
al;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-he=
ight-alt:22px"><span class=3D"tinyMce-placeholder" style=3D"word-break: bre=
ak-word;"><strong>3) It also simplifies strategy work.</strong><br/></span>=
</h2></td></tr></tbody></table><table class=3D"paragraph_block block-7" wid=
th=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen=
tation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-wor=
d"><tbody><tr><td class=3D"pad" style=3D"padding-bottom:10px;padding-left:5=
px;padding-right:10px;padding-top:10px"><div style=3D"color:#000;direction:=
ltr;font-family:Verdana,Geneva,sans-serif;font-size:15px;font-weight:400;le=
tter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:23px"><p=
 style=3D"margin:0;margin-bottom:22px">
If spreadsheets are the real rival, build faster onboarding.<br/>If inertia=
 is the rival, build quick wins that show value within minutes.<br/>If habi=
ts are the rival, design workflows that feel familiar instead of foreign.</=
p><p style=3D"margin:0">Better reasoning leads to better planning.<br/>Bett=
er planning leads to better decisions.</p></div></td></tr></tbody></table><=
table class=3D"heading_block block-8" width=3D"100%" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:=
0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"padding-bottom:=
10px;padding-left:5px;padding-right:10px;padding-top:20px;text-align:center=
;width:100%"><h2 style=3D"margin:0;color:#555;direction:ltr;font-family:Ver=
dana,Geneva,sans-serif;font-size:19px;font-weight:400;letter-spacing:normal=
;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-heig=
ht-alt:23px"><strong>The bottom line</strong><br/></h2></td></tr></tbody></=
table><table class=3D"paragraph_block block-9" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class=
=3D"pad" style=3D"padding-bottom:10px;padding-left:5px;padding-right:10px;p=
adding-top:10px"><div style=3D"color:#000;direction:ltr;font-family:Verdana=
,Geneva,sans-serif;font-size:15px;font-weight:400;letter-spacing:0;line-hei=
ght:1.5;text-align:left;mso-line-height-alt:23px"><p style=3D"margin:0;marg=
in-bottom:22px">
Competition is not only rival companies. It is users=E2=80=99 behaviors, ha=
bits, and the comfort of staying the same.</p><p style=3D"margin:0;margin-b=
ottom:22px">If you update your competitive analysis to reflect this, your s=
trategy becomes more truthful and your decisions sharper.</p><p style=3D"ma=
rgin:0;margin-bottom:22px">
If you want structured ways to map direct, indirect, and behavioral competi=
tors for your business, use <a href=3D"https://etrack.mail.upmetrics.co/e/c=
/eyJlbWFpbF9pZCI6ImRnU0FvQWtEQU52c0VkcnNFUUdhbkx6VFZBQnRlU3dtNmpHV0lJND0iLC=
JocmVmIjoiaHR0cHM6Ly91cG1ldHJpY3MuY28vY3RhL2FpLWJ1c2luZXNzLXBsYW4tZ2VuZXJhd=
G9yP3V0bV9jYW1wYWlnbj1XZWVrbHkrVXBkYXRlKyslMjM0MiUzQStjb21wZXRpdG9yK2FuYWx5=
c2lzXHUwMDI2dXRtX2NvbnRlbnQ9V2Vla2x5K1VwZGF0ZSsrJTIzNDIlM0ErY29tcGV0aXRpdmU=
rYW5hbHlzaXNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3=
VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6IjgwYTAwOTA5YWFhZjAxZGJlYzExIiwibGlua19pZCI6M=
TM3OX0/d289eb86a782d2a9229c60490e9c4f11912314f21fcdad96cec4f37b1dbc5905" ta=
rget=3D"_blank" class=3D"" style=3D"text-decoration: underline; color: #115=
5cc;" rel=3D"noopener">Upmetrics AI</a> to simplify it for you!</p><p style=
=3D"margin:0;margin-bottom:22px">Until the next time,</p><p style=3D"margin=
:0">Happy business planning :)</p></div></td></tr></tbody></table></td></tr=
></tbody></table></td></tr></tbody></table><table class=3D"row row-14" alig=
n=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0=
" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tb=
ody><tr><td><table class=3D"row-content stack" align=3D"center" border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-ta=
ble-lspace:0;mso-table-rspace:0;background-color:#f4f9ff;border-radius:0;co=
lor:#000;width:700px;margin:0 auto" width=3D"700"><tbody><tr><td class=3D"c=
olumn column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace=
:0;font-weight:400;text-align:left;padding-bottom:25px;padding-left:30px;pa=
dding-top:20px;vertical-align:top"><table class=3D"html_block block-1" widt=
h=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"present=
ation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class=
=3D"pad"><div style=3D"font-family:Verdana,Geneva,sans-serif;text-align:cen=
ter" align=3D"center"><table width=3D"100%" border=3D"0" cellpadding=3D"10"=
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  <tbody>
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      <td style=3D"box-sizing:border-box">
        <div style=3D"text-align:left;padding:2px 0;">-- </div>
        <div style=3D"text-align:left;padding:2px 0;">
          <strong>Vinay Kevadiya</strong>
        </div>
        <div style=3D"text-align:left;padding:2px 0;">
          Founder &amp; CEO
        </div>     =20
        <div style=3D"text-align:left;padding:2px 0;">
          <a href=3D"https://etrack.mail.upmetrics.co/e/c/eyJlbWFpbF9pZCI6I=
mRnU0FvQWtEQU52c0VkcnNFUUdhbkx6VFZBQnRlU3dtNmpHV0lJND0iLCJocmVmIjoiaHR0cHM6=
Ly91cG1ldHJpY3MuY28_dXRtX2NhbXBhaWduPVdlZWtseStVcGRhdGUrKyUyMzQyJTNBK2NvbXB=
ldGl0b3IrYW5hbHlzaXNcdTAwMjZ1dG1fY29udGVudD1XZWVrbHkrVXBkYXRlKyslMjM0MiUzQS=
tjb21wZXRpdGl2ZSthbmFseXNpc1x1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2d=
XRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiODBhMDA5MDlhYWFmMDFkYmVjMTEi=
LCJsaW5rX2lkIjoxfQ/ccc8d8f3fd40ba822f3e006658437e351459e0ffb4be1e9288cd344d=
c89067b4">Upmetrics.co</a> | <a href=3D"https://etrack.mail.upmetrics.co/e/=
c/eyJlbWFpbF9pZCI6ImRnU0FvQWtEQU52c0VkcnNFUUdhbkx6VFZBQnRlU3dtNmpHV0lJND0iL=
CJocmVmIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL3ZpbmF5a2V2YWRpYS8_dXRtX2Nh=
bXBhaWduPVdlZWtseStVcGRhdGUrKyUyMzQyJTNBK2NvbXBldGl0b3IrYW5hbHlzaXNcdTAwMjZ=
1dG1fY29udGVudD1XZWVrbHkrVXBkYXRlKyslMjM0MiUzQStjb21wZXRpdGl2ZSthbmFseXNpc1=
x1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pb=
yIsImludGVybmFsIjoiODBhMDA5MDlhYWFmMDFkYmVjMTEiLCJsaW5rX2lkIjoyNTZ9/82dfe49=
1fbe30b9a7a58b63f9a0f3d168f9abf06b4d26aac163dcded2050330e">LinkedIn</a> | <=
a href=3D"https://etrack.mail.upmetrics.co/e/c/eyJlbWFpbF9pZCI6ImRnU0FvQWtE=
QU52c0VkcnNFUUdhbkx6VFZBQnRlU3dtNmpHV0lJND0iLCJocmVmIjoiaHR0cHM6Ly9jYWwuaWQ=
vdmluYXlrP3V0bV9jYW1wYWlnbj1XZWVrbHkrVXBkYXRlKyslMjM0MiUzQStjb21wZXRpdG9yK2=
FuYWx5c2lzXHUwMDI2dXRtX2NvbnRlbnQ9V2Vla2x5K1VwZGF0ZSsrJTIzNDIlM0ErY29tcGV0a=
XRpdmUrYW5hbHlzaXNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3Vy=
Y2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6IjgwYTAwOTA5YWFhZjAxZGJlYzExIiwibGlua19=
pZCI6MjU3fQ/3246ba00fc6cf38a3d9d58e2e23700a901f9ee54be5fe721e8b4636fad6ec0e=
c">Schedule a Meeting</a>
        </div>
      </td>
    </tr>
    <tr style=3D"box-sizing:border-box">
      <td style=3D"box-sizing:border-box">
        <div style=3D"text-align:left">

</a>

</div>
      </td>
    </tr>
  </tbody>
</table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr=
></tbody>
</table><table class=3D"row row-15" align=3D"center" width=3D"100%" border=
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so-table-lspace:0;mso-table-rspace:0;background-color:#f4f9ff"><tbody><tr><=
td><table class=3D"row-content stack" align=3D"center" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspac=
e:0;mso-table-rspace:0;background-color:#f4f9ff;border-radius:0;color:#000;=
width:700px;margin:0 auto" width=3D"700"><tbody><tr><td class=3D"column col=
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adding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lsp=
ace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad"><div style=3D"font-f=
amily:Verdana,Geneva,sans-serif;text-align:center" align=3D"center"><style>
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